First founded in 2020, our goal at ASP is a simple one: to leverage the awesome (soft) power of the continent’s creative and cultural industries to propel economic growth at home, internationally, and by building bridges with wider communities around the world. After working for many years in media tech, including as the MD of Spinlet, which at the time was Africa’s largest homegrown music streaming app, I began to realise the huge potential that these sectors had to offer, if only they could attract the right levels of engagement – and investment. Today, we live in a w... read more